Case Studies

Luminescence created a data-informed, highly actionable Marketing Strategy for Executive Education at the Cambridge Institute of Sustainability Leadership (CISL).

International banking group, Banco Santander’s stakeholder relations UK contacted Luminescence for Google Analytics training to support their digital evaluation and monitoring.

Luminescence provided conversion copywriting to boost Room Bookings and Webpage experience.

Investing for Global Impact is the Financial Times' flagship impact investing and philanthropy report. Luminescence is responsible for multi-stakeholder management, the overall editorial direction, report writing, interviewing and survey data analysis.

World-leading business news organisation The Financial Times commissioned Luminescence to create a new report exploring how family businesses approach innovation. Luminescence co-founder Anna Lawlor adopted the role of Editorial Director, creating the thought leadership content and liaising with the report sponsors PwC and partners at Kings College London.

Luminescence created an integrated digital marketing campaign for a pioneering new senior leadership programme for the Møller Institute. The campaign achieved a 544% Return On Investment for the integrated campaign.

The RSPB Gough Island restoration project contacted Luminescence for bespoke social media training, which was delivered on-site with 100% satisfaction from all participants.

International law firm, Taylor Vinters asked Luminescence to generate UK national media coverage of their TechConnection event (invite-only, hosted in Singapore). This campaign went on to win Gold at the CIPR PRide Awards 2016.

Luminescence were commissioned to create a new website for Clear Architects. Our content-first approach focused on content, navigation and layout that was useful, relevant and valuable to our client's target audience. This saw direct traffic increased by 20%, and time on page a further 70%.

Luminescence created two successful Sponsored LinkedIn InMail campaigns for the Møller Institute, Churchill College, in the University of Cambridge. Learn how Sponsored LinkedIn InMails can smash your lead generation targets.

Luminescence produced compelling communications at every stage to increase app downloads of the free Mjog Messenger app.

Luminescence produces The Financial Times' annual 'Investing for Global Impact' report, an authoritative thought leadership piece about impact investing and strategic philanthropy, focused on the experiences of family offices and foundations from around the world.

A global trading platform, Saxo Capital Markets UK, asked Luminescence to differentiate its content from the staid and uninventive content traditional within financial services. The brief was for Luminescence to support the firm in launching #TradingDebates, a digitally integrated event, by providing social media marketing, content marketing and social media management services.

Luminescence provided public relations for Clear Architects, an Essex based luxury architectural practice. The architects sought Luminescence to increase awareness of its high-end projects, position the practice founder as an expert in traditional media and provide strategic public relations and brand building support to senior management.