Anna Marsden, Social Media Expert: The Next Wave

Observe Magazine asked our very own Head of Training and Digital, Anna Marsden, to comment on what she felt the landscape of social media might look like by 2020. Her predictions about the future of social media focus on function over form.

Anna Marsden, Social Media Expert:

“Existing channels will become focused on communications rather than marketing. Social media is maturing, and over the next five years we will see the existing social media platforms change and adapt to their mobile, always connected and niche customers’ needs.”

Read more of what Anna Marsden, Social Media Expert has to say in Observe Magazine, Social Media in 2020: The Expert’sOpinion.